面對日趨複雜的行銷環境，無論是B to B 或B to C的市場，行銷方式變化多端，新的行銷策略不斷地在巿場上出現，創業者如何釐清跨域行銷問題的真相，避免掉入銷售惡性競爭的陷阱，是當前重要課題。故本課程結合前期計畫中的校內創新創業機制、區域及國際行銷管理與跨域創業之基礎及進階課程，以培育生技產業跨領域創新創業人才。課程涵括有創業所需之智財專利、技術鑑價、行銷、市場、財務、人才管理及風險評估等九大領域課程。
In the face of an increasingly complex marketing environment, whether it is a B to B or B to C market, the marketing methods are changing, and new marketing strategies are constantly appearing in the market. How can entrepreneurs clarify the truth of interdisciplinary marketing problems and avoid them Entering the trap of vicious competition in sales is an important issue at present. Therefore, this course combines the on-campus innovation and entrepreneurship mechanism, regional and international marketing management, and the basic and advanced courses of cross-domain entrepreneurship in the previous plan to cultivate interdisciplinary innovative and entrepreneurial talents in the biotechnology industry. The course covers nine major fields including intellectual property patents, technology appraisal, marketing, marketing, finance, talent management and risk assessment required for entrepreneurship.
